We created this website to sell health care products and lifestyle products to older people.

Online store selling health-care products and lifestyle accessories for the elderly

Ezizio Ventures is developing an eCommerce platform where the elderly and seniors can buy daily necessities, healthcare items, and lifestyle items to meet their needs. A wide range of products were available, and each product was designed to be of help to old people.Their mission is to fulfill the needs of the older generation who are still young at heart and do not wish to rely on others, which is correctly stated in their mission statement - "Growing old is a bliss".

The challenges we had?

The client wanted to create a platform that would sell products for older people and senior citizens. There was a wide range of goods, including health care items and daily necessities. Due to the products' intended use by aging adults, we devised a solution that could be used by them efficiently. The website made it very easy for elderly people to find products they need.Additionally, based on the targeted buyers, we streamlined the read more overall purchase process to ensure quick checkout.

The solutions that we offer

At the start of the project, the center of focus was the front-end design, which targeted older people. There were static banners on the home page of the website that customers could read easily, and they could quickly find the relevant category by clicking on the banners. Our website also featured large product icons and bold fonts that made it easy for our target audience to read and understand.The website's navigation was easy to understand, and the checkout process was quick, so buyers could complete the transaction quickly.